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How to Train Yourself in SEO Tactics

SEO (search engine optimization), is essential to help your website gain more online traction. By optimizing your website so that it shows more frequently in top search results, you can get more organic clicks to your website. Of course, hiring an expert to optimize and maintain your website is ideal, but you can train yourself to optimize your website by keeping in mind a few key SEO tactics.

Keep Your Content Relevant

Years ago, SEO was all about having the most content possible on your website and stuffing every variation of every keyword into that content. But now that search engines are smarter than ever, they are geared toward getting real people real answers that they want. Your website content should be directly related to your topic, useful, and straightforward. If search engines like Google find your content particularly useful, they might feature it as a snippet on the search results page, getting you even more clicks.

Identify and Utilize Keywords to Rank in SERPs High

Even though it’s no longer good practice to scatter keywords throughout your website, it is still important to include highly searched terms on your site. You can research keywords yourself by brainstorming phrases relevant to your topic. Try to think like your intended audience and start typing keywords into a search engine to find related search terms and see if results match your own website content. If your content is written in a relevant manner, you will easily be able to naturally include the most useful keywords. Try to also include keywords and in headers, alt tags on images, and meta tags and descriptions if you have the ability to customize them.

Design a Clean Website

This tactic applies to both the front-end and the backend of your website. If you have the ability, make sure all of your code is clean and well-optimized. The best way to do this is to design a clean website from the beginning. As you maintain it, make sure images are compressed before uploading to improve page speed and don’t include unnecessary plugins or pieces of code. On the front-end of your website, opt for a clean visual design that is easy-to-navigate and appropriate for your industry. Pages should be visually appealing and concise for a great user experience that keeps people coming back.

Build Off-Site Authority

Offsite authority can help bring people to your site from various sources. Develop a presence on social media and link back to your site. The more engaging your posts are and the more you can convey your expertise, the more people will come to trust your site. You can also try building backlinks from other sites. Reach out to owners of other websites in your field or in related fields who might be willing to link back to your website.

Keeping these key tactics in mind can help you boost your SEO without the help or expense of hiring a professional. Get started optimizing your site today with these tips!